G-SHOCK

G-SHOCK

Casio isn’t just about digital watches! The brand’s G-Shock series, known for its exceptional durability, appeals to a diverse audience. Whether you’re braving the elements, competing in outdoor sports, seeking the latest tech or serving the community, there’s a G-Shock model for you.

G-Shock’s origins lie in a moment of disappointment. After witnessing the fragility of a watch he planned to gift to his beloved father, Casio’s lead designer Kikuo Ibe transformed that frustration into a mission to design an unbreakable timepiece. Wasting no time, he assembled a dedicated team of three, aptly named Project Team Tough in 1981. Together they embarked on the ambitious journey of bringing the vision of the indestructible watch to life. Nearly 200 prototypes later, the G-Shock DW-500C launched in 1983 after rigorous testing.

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