G-Shock’s origins lie in a moment of disappointment. After witnessing the fragility of a watch he planned to gift to his beloved father, Casio’s lead designer Kikuo Ibe transformed that frustration into a mission to design an unbreakable timepiece. Wasting no time, he assembled a dedicated team of three, aptly named Project Team Tough in 1981. Together they embarked on the ambitious journey of bringing the vision of the indestructible watch to life. Nearly 200 prototypes later, the G-Shock DW-500C launched in 1983 after rigorous testing.