Blending British design roots with an unmistakably independent American attitude, Trafford has quickly carved out its own identity in the contemporary watch space. The brand was established by Nathan Trafford. Originally from Northern England, he eventually settled in Austin, Texas, where he channelled his passion for design into creating watches made to connect and inspire.
Trafford is guided by a philosophy dubbed “Take Your Time”. In a world that rarely slows down, the brand serves as a reminder to savour each moment, embrace adventure at your own pace, and approach life with greater intention. This mindset is reflected in the way Trafford builds its watches, with patience, care, and close attention to detail. More than simply telling time, Trafford watches act as a reminder to fully experience the present moment.
Shaped by Austin’s vibrant spirit of independence, Trafford is dedicated to creating watches that stand out for more than just looks. Each piece is created to reflect individuality and intent, often featuring colours inspired by the Texan landscape. With an unwavering commitment to the craft, Trafford carefully selects its materials, and designs each detail before its watches enter production.
Trafford HIGHLIGHTS
Time at full volume
Among Trafford’s growing range of collections, the travel-focused Touring GMT series is one of the most compelling. Inspired by the demands of today’s touring musicians and infused with cues from iconic guitars and classic instruments, it feels unlike anything else in its class. Crisp typography, bold handsets, and colourful dials capture the energy of American music on the move. With 100m of water resistance, the Touring GMT collection is ready for every encore and every adventure beyond it.
GMT with a twist
The Trafford Touring GMT brings originality to the travel watch space. Instead of relying on the bezel, its dial uses an inner AM/PM scale, each half marked with 12-hour indices for easy reading across time zones. Inside, the Mioyota 9075 calibre allows the main hour hand to jump independently in one-hour increments to instantly match local time. Meanwhile, the GMT hand remains locked to home time.
