The world of watch microbrands thrives on innovation and personality, and Studio Underd0g exemplifies this spirit perfectly. With a design philosophy that embraces whimsy and creativity, the brand has crafted truly one-of-a-kind timepieces. The brandās portfolio is proof that watches can be both stylish and playful.
Studio Underd0g throws a playful wrench into the world of horology. This innovative microbrand, established by London-based designer Richard Benc, challenges the traditional image of the watch industry, often perceived as elitist and catering to a select few. Studio Underd0g believes that great design and quality shouldnāt be reserved for the privileged. Their approach is refreshingly countercultural, focusing on playful design and offering high-value timepieces that donāt take themselves too seriously. Each Studio Underd0g watch reflects the brandās fun, lighthearted spirit, evident in its diverse and unique collections.
Underd0g is embracing its outsider status ā itās not named Underd0g for no reason. Unlike established watchmakers with illustrious names and long histories, Studio Underd0g thrives on a unique combination of humour, humility and perhaps surprising to some, exceptional craftmanship. Born during the pandemic, the brandās journey began when the founder, posted a single design shred on an enthusiast Facebook page, witnessed an overwhelming wave of positive feedback which become the catalyst for this brand that has since then captured the imagination of global watch collectors.
Studio Underd0g HIGHLIGHTS
Classic meets playful
While the 01Series may have put Studio Underd0g on the map with its playful aesthetic, the 02Series proves the brand can do classic just as well, without losing its sense of humour. Even though the watches boast a more tame look, they are anything but ordinary. Studio Underd0g leverages cutting-edge manufacturing techniques and materials to create a truly unique dial. This two-tier masterpiece boasts a dial featuring a base layer meticulously applied with seven coats of custom Super-LumiNova for exceptional nighttime visibility.
Taking watchmaking to a ācheesyā new level
Studio Underd0g goes even further by joining forces with none other than Time+Tide. What started as a playful joke, a delicious pizza-inspired watch, has become a reality thanks to this unique collaboration. The Pepperoni and Hawaiian themed watches are a testament to brandsā willingness to embrace the unexpected. But the fun doesnāt stop there. These limited-edition watches can only be obtained by directly contacting Studio UnderD0g or Time+Tide, with a special twist: the handover is strictly in person at the Watch Discovery Studio locations.
