UnderD0g is embracing its outsider status – it’s not named UnderD0g for no reason. Unlike established watchmakers with illustrious names and long histories, Studio UnderD0g thrives on a unique combination of humour, humility and perhaps surprising to some, exceptional craftmanship. Born during the pandemic, the brand’s journey began when the founder, posted a single design shred on an enthusiast Facebook page, witnessed an overwhelming wave of positive feedback which become the catalyst for this brand that has since then captured the imagination of global watch collectors.