Farer, established in 2015, embodies British watchmaking excellence with a focus on meticulous design and distinctiveness. Each watch blends classic styles with modern craftsmanship, perfect for adventurers seeking enduring quality and unique aesthetics.
The name “Farer” is derived from terms like “seafarer” (navigator) and “wayfarer” (traveller), a fitting nod to the spirit of adventure and discovery the brand endorses. This ethos comes to life through bold use of colour and vintage cues from the 1960s and 1970s. Just as importantly, Farer places accessibility at the heart of its mission, pairing braver, more interesting design with sensible pricing.
The brand excels in crafting distinctive timepieces that marry classic design with contemporary precision. Engineered in London and handmade in Switzerland, the Farer watches offer a unique interpretation of luxury horology, backed by a 5-year movement guarantee and a 30-day satisfaction guarantee. While Farer is known for its adventure-ready models, the brand’s portfolio also includes refined dress watches that add a more elegant and versatile dimension.
Farer HIGHLIGHTS
A case with a lot of character
The Cushion Case collection sees Farer experiment with shape by introducing a line of watches featuring an organic 38.5mm cushion-shaped case with contrasting brushed and polished finishes. The range is offered in two compelling versions: one defined by a sector dial, the other featuring an elegant moon-phase complication at the centre of the dial. Across the collection, Farer relies on Swiss-made Sellita Elaboré Grande movements to deliver power. The Cushion Case models also come with 50m of water resistance for greater everyday usability.
Modern sports style done right
Farer proves sporty elegance is firmly in its wheelhouse with the Integra collection, designed for active individuals who appreciate the in-demand integrated bracelet format. Housed in a 38mm stainless steel case, the watch features a richly textured dial with etched horizontal lines that mirror the bracelet links. A sloped minute chapter ring traces the dial’s outer edge, bringing extra dimension to the design. Inside, the Integra is driven by the Top Grade Sellita SW300-1, visible through the exhibition caseback. The movement delivers a 56-hour power reserve and features a fully circular custom rotor created exclusively for Farer.
