Serica

Serica, a relatively young independent watch brand established in 2019, has already made quite an impression with its carefully curated selection of timepieces. Their collections demonstrate a dedication to craftsmanship, offering luxury-inspired aesthetics and reliable movements at price points that challenge traditional high-end watchmaking.

Serica designs rugged yet slim watches that complement any wrist. Merging the durability of tool watches with the elegance of dress pieces, Serica timepieces are made to be worn during any occasion. Forgoing leather to prevent water damage, the brand pairs its timepieces with either its signature Bonklip stainless steel bracelet or a stylish Milanese option with flattened links.