Forged in the fast lane, TAG Heuer rose to fame through its partnership with motorsport giants and even supplying chronometers for multiple Olympic Games editions during the early 20th century. The release of the legendary Carrera and Monaco chronographs in 1958—embraced by racing legend Steve McQueen—solidified its status. Beyond the racetrack, TAG Heuer reached new heights in aviation and became the first Swiss watch brand to go to space.