TAG Heuer

TAG Heuer

TAG Heuer has long stood as a symbol of luxury and precision. Known globally for crafting high-performance sports watches, the brand continues to redefine excellence. Explore our growing collection of TAG Heuer watches, featuring a series of Aquaracer models that were created in partnership with none other than Time+Tide.

EXPLORE THE FULL TAG Heuer RANGE

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TAG Heuer

A precision pioneer

Since its founding as Heuer in St-Imier, Switzerland, in 1860, TAG Heuer has shaped the world of timekeeping. From early pocket watches for the first wrist chronograph in 1914—derived from its pocket counterpart—innovation has been as its core. By 1916, TAG Heuer cemented its place in horological history with the Mikrograph—the world’s first stopwatch to measure 1/100 of a second, redefining accuracy in sports timing.

Forged in the fast lane, TAG Heuer rose to fame through its partnership with motorsport giants and even supplying chronometers for multiple Olympic Games editions during the early 20th century. The release of the legendary Carrera and Monaco chronographs in 1958—embraced by racing legend Steve McQueen—solidified its status. Beyond the racetrack, TAG Heuer reached new heights in aviation and became the first Swiss watch brand to go to space.

TAG Heuer HIGHLIGHTS

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A sunset on your wrist

Infused by TAG Heuer’s rich heritage, the Aquaracer Professional 200 Solograph Sundowner—created in partnership with Time+Tide—captures the warmth and beauty of Australia’s striking yet rugged landscapes. Gleaming with 18K rose gold-plated indices, hands, and dual-branded shields, it’s a bold fusion of adventure and luxury—built to awaken your senses.

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Lightweight luxury

Light, tough, and unmistakably sophisticated—the Aquaracer Solargraph boasts a 40mm sandblasted Grade 2 titanium case, making it durable without the weight. Its anthracite dial, highlighted with rose gold accents, brings an elevated sporty charm. Equipped with a La Joux-Perret’s solar movement, this exclusive timepiece is available in limited numbers.

ALL TAG Heuer COLLECTIONS