Tissot’s passion for precision naturally led to a role in sports timing, staring in 1938 with a ski race in the Swiss Alps, where one of its wrist chronographs ensured accurate timing. From there, Tissot expanded its presence into the world of professional cycling—becoming the official timekeeper of the Tour de France – tennis, as well as motorcycling. With a love for speed and competition, Tissot continues to honour its sporting heritage to this day.