TUDOR is a Swiss-made watch brand, offering mechanical watches with sophisticated style and proven reliability. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of Rolex founder, Hans Wilsdorf. Throughout their history, TUDOR watches have been chosen by the boldest adventurers and seasoned professionals alike.
Fuelled by its rich history, TUDOR reignited its identity at the turn of the 21st century, setting a new course where classic craftsmanship is redefined by bold contemporary vision. This guiding ethos gave rise to timepieces that honour the past, defy the expected, and resonate with a new generation of watch enthusiasts. It all converges under the “Born to Dare” slogan, a call to challenge convention while staying true to the soul of Swiss watchmaking.
TUDOR’s contemporary collection is a testament to its remarkable evolution, where heritage meets innovation across a spectrum of styles. From vintage-inspired dive watches and tech-forward tool watches to sleek dress models, there’s a TUDOR timepiece for every daring spirit. Driven by curiosity and the passion to explore, TUDOR champions those who live boldly, whether through its collaborations with free spirits like Jay Chou or David Beckham or its support for adrenaline-fuelled sporting events that celebrate the pursuit of greatness.
Tudor HIGHLIGHTS
Evolution begins at the core
TUDOR’s fierce commitment to performance and reliability took a decisive leap forward once it ventured into creating its own mechanical movements. To bring its vision to life, the brand established Kenissi, a manufacturing company supplying movements for both TUDOR and a select roster of third-party brands. Building on TUDOR’s Manufacture foundation, Kenissi now crafts self-winding movements that reflect the same rigour and refinement, with each calibre designed and produced within the Swiss tradition of excellence.
A tool watch triumph
With the launch of the Black Bay, TUDOR reaffirmed its place in the spotlight, reimagining its vintage Submariner diver for a contemporary audience. The collection has since exploded to include myriad iterations: some remain true to classic form, while others push boundaries through innovative materials and new design elements. Offered in diver, GMT, and chrono formats, the Black Bay presents as the archetypal tool watch, built to withstand the rigours of adventure as much as to complement elegant occasions.
